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Matt Tickle, the Secretary General of The MAA attended in Berlin representing The MAA.

Mr. Olivier Mazoyer, IUCAB President, opened the event and welcomed around 100 Delegates, Stakeholders and Guests. He gave a brief historical review of the development of IUCAB.

In addition, the Secretary General, Mr. Christian Rebernig presented the economic importance of commercial agents and the greatest successes of IUCAB in representing the interests of the profession.

Prof. Trond Bergestuen from the University of Wisconsin (USA) presented the results of his multinational study on the relationships between commercial agents, their principals and the key variables to make these relationships more successful. He compared both the US with Europe as a whole and the results of the individual European countries from which agents had participated in the study.

“Honored to present my research at the 70th Congress of International United Commercial Agents and Brokers in Berlin… I bring home many ideas for future research projects.” said Prof. Trond.